These publications are part of a rebranding of St. John's University in Queens, New York. After some complex public relations issues, the school sought to reassert itself as a leading service learning institution proud of his heritage and focused on the future. The See Red campaign is the result.

"Inspired by Vincentian compassion and zeal for service, we’re on a mission to educate and empower graduates to create positive change locally, nationally and internationally. Last year, our students logged 96,833 service hours in 125 city agencies and 11 sites on four continents."