The Campaign for WGBH
WGBH Boston, the leading producer of public programming for PBS and the primary public media organization for New England, hired RGWE to partner with them to develop and implement a branded capital campaign. With a fundraising goal of $175 million over five years, the Campaign for WGBH is the most ambitious in the media organization's history.
After extensive interviewing of WGBH executive producers, campaign and executive leadership, RGWE produced a series of quiet phase documents outlining the major themes, funding priorities, ways of giving, leadership, etc.
Next, we organized the case into a modular kit of foundation documents. These comprise an overview case for support and mini-cases for each area of funding priority, namely education; journalism; history, culture and the arts; and science.
Elegantly designed by Skelton Design, the modular kit of parts provides campaign leadership with a flexible and cost-effective tool for personalizing the campaign to individual donors.
"It is a new moment in media, and WGBH intends to make it momentous."