Moravian Academy strategic vision branding
When Moravian Academy, Bethlehem, PA, asked GDA to help them role out a new strategic initiative to guide the School's evolving direction, RGWE was retained to help brand the communications campaign and produce supporting, branded print and video marketing tools.
RGWE created the theme A Culture of Curiosity to capture the heart of the initiative, which integrates student-directed, collaborative, and inquiry-based learning into a school with strong Moravian roots.
We produced a brand platform and a series of branded print publications, video, and social media video trailers to role out and explain to its community how this new vision will shape the future of one of the nation's oldest schools.
Graphic design: GDA
Photography, video, video editing: HartloveGoodyear
“Every day we’re bringing our mission skills to life at Moravian ... so that what you learn becomes a bigger part of who you are.”