• Hollins University strategic vision

    We must rethink our curriculum and resources in ways thatl help students build resilience, manage change, and succeed—at Hollins and beyond.

  • Elliott Sidewalk Communities

    Aristotle said we should pursue the good life. Perhaps this helps explain the rise of the New College Town.

  • A Culture of Curiosity

    What you learn becomes a bigger part of who you are.

  • Cedar Crest College

    Mentoring and support unheard of at most schools

  • Grace Episcopal Day School

    “What do you love most about your school?”

  • Leadership in the Digital Century

    What will empower us in this new era is what has driven our success from the beginning.

  • Sacred Heart Greenwich

    Making a Meaningful Difference in the World

  • no.inc website

    Setting a new standard for future-facing educational technology solutions

  • DePaul Program

    Differences aren’t disabilities. They’re distinctions.

  • Welcome to St. Timothy’s

    All that’s missing…is you.

  • Vizuri Health Sciences

    Sourced by nature. Powered by science.

  • Alumna Profile

    Meet Caroline Sarkozy, St. Timothy’s School class of 1984 and internationally renowned Paris-based interior designer.

  • Mid-Atlantic Permanente Medical Group

    Smart medicine sets a new and higher standard for care.

  • Mount Saint Joseph High School

    Men of the Mount go out into a world they intend to make better.

  • Sacred Heart Greenwich

    Faith has many dimensions. Explore them all.

  • Baltimore Urban Debate League

    It’s time you heard what they have to say.

  • Lafayette College

    Adventurous, intellectually curious, and engaged learning with purpose—these have been the Lafayette way since 1826.

  • Dakota Wesleyan University

    It’s only natural to learn from strength. That’s a brand you can be proud of.

  • Inside Mount Saint Joseph High School

    What are Mount Saint Jo’s students thinking about? Get inside their heads.

  • Jamia Wilson, activist

    Somewhere between South Carolina and Saudi Arabia, Jamia Wilson discovered girl power.

  • Saint Andrew’s Schools

    A year after rebranding Oahu’s leader in single gender education, “this is a very different place, ” says St. Andrew’s Head of School Sandra J. Theunick.

  • University of Miami: UOnline

    It was time for the University of Miami–the “U”–to take its brilliant graduate division brand online…as in UOnline.

  • U.S. Army Corps of Engineers

    This document recognizes the 2012 winners of the U.S. Army Corp of Engineers’ coveted Chief of Engineers Awards of Excellence.

  • Acuity Consulting

    Acuity Consulting does something special for every client, every teaming partner, and every employee–they go Above & Beyond.

  • feature article

    What do a Shaker village in Maine, Soweto Township in South Africa and a sheet of sandpaper have in common?

What I do.

Explore the portfolio to discover videos, websites, publications, and more that solve a wide range of branding and communications challenges.

Who I am.

Writing life

Since 1987, I’ve been writing for and about education, cultural and nonprofit institutions, healthcare providers, businesses, and others throughout the United States and internationally.

I retired from full-time work recently. Today, I take occasional projects where I work as much on mobile devices and in video as print. Across and combining media, good communication is still about organizing compelling ideas in powerful ways. I’m fortunate to partner with creative collaborators and forward thinking clients.

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How it works.

Writing and editing, consulting, research

Creative partner I collaborate with designers, videographers, photographers, and marketing consultants. Together, we create powerful, strategic communications–videos, brochures, websites, integrated programs, email campaigns, and more.

Brand builder I develop communications strategy and conduct brand research to identify and refine positioning and messaging. I produce videos and publications. I write feature articles and profiles.

Strategic consultant The best consulting culminates in practical application. My consulting goal is always to recommend and execute strategic solutions discovered through research.

And have fun.









Who I’ve worked with and what they say.

A sampling of clients

Acuity Consulting
Akin Gump Strauss Hauer & Feld LLP
Allfirst Bank
America Online
American Digital Media, Inc.
Asset Strategy Consultants
Atlanta Braves
Baltimore Orioles
CS&D Architects

EarthShell Corporation
EMW, Inc.
Hill & Knowlton
Jos. A. Banks Clothier
Maryland Real Estate Investment Trust
Metastorm, Inc.
PharmaKinetics, Inc.
Provident Bank

Pyramid Builders
Sylvan Learning
The Rouse Company
Total Technology Solutions
U.S. Foodservice
Urban Atlantic
Venable, Attorneys at Law
Vizuri Health Sciences
Warfield Media
Westview Savings Bank

Annapolis Dermatology Associates
Anne Arundel Medical Center
Copper Ridge Institute
Dimensions Healthcare
EMA, Inc.
Kaiser Permanente
Lifebridge Health System

MedStar Health
MedStar Good Samaritan Hospital
MedStar Harbor Hospital
Mid-Atlantic Permanente Medical Group
Society for Interventional Radiology

St. Agnes Hospital
The Johns Hopkins Childrens Center
The Johns Hopkins Medical Institutions
University of Maryland Medical System
University of Maryland, Baltimore

Abilities Network
Amazon Conservation Team
Associated Builders & Contractors
Association of Maryland Wineries
Baltimore Country Club
Baltimore Museum of Art
Baltimore Urban Debate League
Crime and Justice Institute
Epilepsy Foundation of Maryland

Ladew Topiary Gardens
Maryland Department of Business and Economic Development
Maryland Department of Natural Resources
Neighborhood Design Center
Office of the Governor, State of Maryland
Pan American Health and Education Foundation

Recreational Boating and Fishing Foundation
Small Business Administration
The Enterprise Foundation
U.S. Army Corp of Engineers
U.S. Department of Veterans Affairs
Walters Art Museum
WGBH Boston
World Resources Institute

Adelphi University
Albertson College of Idaho (now College of Idaho)
Brenau University
Carroll Community College
Cedar Crest College
Coker College
College of Notre Dame of Maryland (now Notre Dame University of Maryland)
College of Saint Elizabeth
Dakota Wesleyan University
Dickinson College
Drexel University
Embry Riddle Aeronautical University
Fairleigh Dickinson University

Fairleigh Dickinson University, Wroxton England
Florida Institute of Technology
GDA Integrated Services
Jacksonville University
Jamestown College
Johns Hopkins University
Johns Hopkins University Bloomberg School of Public Health
Johns Hopkins University Graduate Divisions
Johns Hopkins University School of Nursing
Lafayette College
LaSalle University
Loyola College in Maryland (now Loyola University)

Morningside College
New College of Florida
New Jersey City University
Polytechnic University
St. John’s College
St. John’s University
Stetson University
The University of Tulsa
Thomas Jefferson University
TIME Center
Towson University
University of Maryland University College
University of Miami
University of the Virgin Islands
University of Virginia
Wabash College
Westminster Theological Seminary
Widener University
York College of Pennsylvania

Berkeley Preparatory School
Boys’ Latin School of Maryland
Brenau Academy
Brookstone School
Chevy Chase United Methodist Preschool
Episcopal Day School
Grace Episcopal School
Glenelg Country School

Harbor Country Day School
Harford Day School
Harpeth Hall
Highland School
Holton-Arms School
Holy Ghost Prep
Lancaster Country Day School
Landon School
Loyola Blakefield School
McDonogh School

Mount Saint Joseph High School
National Child Resource Center
Sacred Heart Greenwich
Saint Andrew’s School
St. John’s School
St.Mary’s Ryken
St. Patrick’s Episcopal School
St. Timothy’s School
The Potomac School

Testimonials (swipe for more)

  • The video is truly stunning! And it was such a hit last night. It really brought the house down. HOME RUN!

    Jennifer Danish
    Head of School
    Grace Episcopal Day School
    Kensington, Maryland
  • Bob Gray became more than one of the team at York College. He became one of the family. He quickly immersed himself in the culture of the College, came to know what makes us special, and embraced our branding messages. His writing was on spot and required few changes. We have worked with him through two different partner organizations and directly. He is a wonderful professional and a joy to work with.

    Mary Dolheimer
    Assistant Dean
    Office of Communications
    York College of Pennsylvania
  • It has been a true pleasure working with Bob.  He is a superb writer and a consummate professional. Bob has no problems meeting deadlines, even when he has been given limited turnaround time. He is pleasant, funny, engaging, interesting, intelligent and incredibly talented. Bob is a meticulous researcher and digs deep to fully understand the subjects about which he is writing. He brings a fresh approach and an inquisitive eye to everything he does. His stories are engaging, thought-provoking and always well-received by our readers. I feel incredibly lucky to know Bob and to have the opportunity to work with a writer of his caliber.

    Leslie Lichtenberg
    Director, Development and Alumnae Relations
    St. Timothy's School
    Stevenson, MD
  • Bob Gray took the time to get to know our Dakota Wesleyan culture, stories and distinctions.  With his interviewing and writing talents he was able to help us answer the questions, ‘Who are we?’ and ‘What do we do best?’, and then articulate those qualities for our audiences.

    Lori Essig
    Vice President for University Relations
    Dakota Wesleyan University
    Mitchell, South Dakota
  • Bob has a keen understanding of the independent school space. In writing for our new admission marketing videos, he was able to capture the spirit of our school in ways that both honored and furthered our existing brand strategy. He is a pleasure to work with and comes with my highest recommendation.

    Chris O’Shea
    Director of Communication
    St. Patrick's Episcopal Day School
    Washington, DC
  • I worked with Bob Gray in the 1990s, and then again in the 2010s. He researched my institution well, put together an outline for a view book that made great sense, and wrote a comprehensive admissions marketing piece that produced for us. Bob is a great collaborator and a very creative writer. I highly recommend him.

    Robert J. Massa, Ed.D.
    Senior Vice President
    Enrollment & Institutional Planning
    Drew University
    Madison, NJ
  • Working with Bob Gray was a pleasure.  He not only delivers on time, writes crisply, and skillfully walks the line of information and promotion, but takes the time to really understand the project.  You don’t get a superficial product, but one where Bob has found your true objective and key messages so the readers get to understand the value of what he’s writing about.

    Stephen Greene
    Managing Director of Special Projects
    Mid-Atlantic Permanente Medical Group
    Rockville, Maryland
  • Whether it’s positioning themes and tag lines, brochure or web copy, video scripts, case statements or memorable program names, Bob Gray does his homework and always delivers. He has a way of boiling down the essence of a client and telling a story that resonates with target audiences, which in our case includes prospective students, parents, alumni, guidance counselor and employers. We have worked with Bob for over 15 years and confidently recommend his services to all who ask.

    Bob Campagnuolo
    GDA Integrated Services, LLC
    Old Saybrook, Connecticut
  • It is a true joy to work with Bob. His understanding of the task at hand inspires great confidence, as does his impressive writing talent. Bob is accommodating and professional, and, most importantly, he delivers a powerful, comprehensive and compelling product.

    Holly McGuire
    Internal Communications Manager Marketing and Communications
    MedStar Harbor Hospital
    Baltimore, Maryland
  • I am so lucky to have been introduced to Bob. Aside from being a wonderful writer, he offers his clients a comprehensive package. He is often the creative lead on projects, where he has remarkable talent for understanding and articulating an organization’s marketing strategies and implementing them consistently throughout any medium. In addition, Bob is one of the most genuine and accommodating people I have had the pleasure to work with.

    Allyson J. Peters
    Associate Director of Marketing & Annual Giving
    Mount Saint Joseph High School
    Baltimore, Maryland
  • I’ve worked with Bob on countless print and online projects over the years. I come back to him again and again because he always gets right to the heart of the matter and gives life to my endless stream of marketing and advertising ideas.

    Edwin Warfield IV
    CEO, citybizlist
    Chief Curator, Warfield Digital
  • Bob is a skilled collaborator who has had repeated success working with us to reshape our clients’ communications strategies with creative and compelling positioning, messaging, and writing for a variety of media.

    Robert Rytter
    President & Creative Director
    Jensen Design Studio
    Baltimore, MD