Capabilities brochure
Lifebridge Health System
When four hospitals in Northwest Baltimore joined together to form Lifebridge Health System, they needed a single publication to describe the benefits of the new venture. Bringing together pediatric, adult, and elder care capabilities, we presented their combined capabilities as Care for Life, and developed a system for reinforcing the message throughout.
"Together, our combined skills and resources span the health care needs of children, adolescents, adults and seniors. At LifeBridge Health, we offer care for life."
Designed by WillWorks
Writing and editing, consulting, research
How I work depends on what you need.
I can be part of a team of creative collaborators--designers, photographers, marketing specialists--to help solve specific marketing communications problems.
Clients also hire me directly to work with in-house designers and web developers, to advise on creative strategy and implementation, or to hire and oversee teams of creative talent.
Consulting services include providing creative direction and marketing research that culminate in recommendations for communications strategies.
Services
Writing and editing
Positioning and messaging
Project management
Publications development
Consulting
Focus group planning, facilitation, and reporting
Magazine feature writing
Website information architecture and writing
Audio recording and editing
Integration of print and online media