First hired by GDAIS in 2010 to brand and write an admissions campaign for York College of Pennsylvania, RGWE was invited to join the creative team hired to implement a new brand five years later.
Building on our original work, the new brand, From Day One, connects York's mentoring and advising for professional and academic success with the success of graduates prepared for life...from day one.
The idea is played out over a range of publications, including viewbook and several smaller versions, financial aid primer, guide for prospective families (personal favorite), and more.
"Your life’s work is more than work. It’s the lives you’ll touch. It’s the difference you’ll make. FROM DAY ONE."